GREEK TOURISM SECTOR

Expanding the timespan of the tourist season, upgrading our tourism product, conducting a timely ad campaign, and swiftly closing deals with other countries are some of the preconditions for success.

Projections so far regarding how Greece’s summer tourist season will fare, despite difficult economic conditions and the war in Ukraine, suggest that it will return to pre-pandemic levels.

Certain government members in an effort to personally capitalise on the public health success are creating a climate of unjustified complacency.

The European Commission’s proposals for the tourism industry, from which an estimated 25 percent of Greece’s GDP derives, indicate that the sector has not been condemned to wither.

The oft-neglected primary sector has exhibited endurance and may be among the few that can do well in these extraordinary circumstances.

Individuals want to feel safe during their vacation and that security can be offered only by those not involved in mass tourism.